Among people who have never been engaged in business, and among some businessmen, there is a widespread opinion that it is believed that starting a business necessarily requires start-up capital. Many people say that they do not open a business precisely because they do not have start-up capital.
However, this is not the right way to start a business. Indeed, money is important for starting a business, especially when you do not want to mess with the opening yourself.In this case, you can give money to people who know how to open a business and they will do everything. But when there is a desire to do everything yourself, when there is a desire to build a good business, then the money goes to second place. In the first place is a good idea. A good idea is the right way to start a business. This is confirmed by the fact that there are people who have money but no business.
Why is an idea the right way to start a business? It’s simple. Our world is designed so that the idea is its primary unit. Everything starts with an idea, and if you want to make a business, you have to start with an idea. In principle, business is the development of an idea. The money that a businessman makes is just a consequence of a successful business, a successful promotion of an idea.
Accordingly, the main skill that a businessman should have is the ability to promote an idea to the masses. You can even say that a businessman is a person who knows how to promote an idea to the masses. The better he does it, the more successful he is. A businessman is a person who develops an idea, and a person who invests money is just an investor.
It is really important for an investor to have a start-up capital. They are like soldiers that the investor sends into battle. When these soldiers win, they take prisoners. Prisoners are earned money. A businessman works in a different way, a businessman introduces the idea of a product or service to people, after which they become consumers of this product or service.
After implementing the idea, the businessman gives consumers a product or service, and in return receives money from them. The better the businessman has promoted the idea, the more consumers of his product he will get, which means that he will earn more money. At the same time, businessmen are friends with the invisible hand of the market itself. It helps them a lot.
Starting a business correctly as a key to its success
If a businessman offers consumers money in exchange for their money, then this is no longer a business, but an absurdity. An idea and only an idea should be offered to consumers by a businessman, because only the development of an idea creates the basis for sales to be possible. That is why an idea is the right start of a business and the Foundation of a successful business. Sales are achieved through the fact that the idea is “infected” by some people, who then become consumers of certain products.
In another case, sales are simply impossible, because these same people will not have the slightest reason to buy any goods or services and spend their money on it, and when there is no reason, there is no motivation to do it. The idea is important not only for the businessman, but also for the manufacturer. It is a way for him to get new customers for his products. However, the consumer is not at a disadvantage, he also benefits from the fact that allows you to implement the idea.
Starting a business properly requires some preparation. If it is important for an investor to take cheaper, i.e. invest less money and sell more expensive, i.e. get more money, then it is important for a businessman to evaluate the market. This means that investment and business require completely different skills.
If you want to do business, you need to figure out how many consumers you can create, how to do it, how much it will cost, and what is important to consumers in General. The investor invests money and does not think about the consumer, he thinks only about money, and accordingly, his strategy is different – to impose on the consumer what is profitable for him, and not to offer what the consumer really needs. A businessman works with the market, he studies it, and the idea is at the heart of the market.
Accordingly, we return to it again, because the idea is the beginning of a business, the only correct beginning of a business. In order to properly work out the market, you need to know marketing at least at a minimum level. Marketing is a simple science, so there is nothing to fear. Moreover, you can master it for free.
